Launching soon — join the waitlist
ShopCoffee
Three Single-Origins · Roaster-Direct

Coffee, roasted the day it ships.

Three single-origin roasts. Roasted to order, not pulled off a shelf. Zero warehouse. The way coffee was always supposed to be sold.

First Bag · $9

Try The Daily for $9. Free shipping. Cancel after one bag.

Start a subscription, get your first 12oz for $9. After that, $17/bag on your cadence — under Trade Classics, well under Blue Bottle. Skip, pause, or cancel anytime.

Start for $9 →
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Roasted the week you order it.

The coffee in your kitchen right now was probably roasted before your last phone bill. Possibly before your last haircut. Ours goes in the drum after you order it and leaves within days.

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Three origins. Named on the bag.

Ethiopia Light. Tanzania Medium. Sumatra Dark. That's it. No "artisan reserve blend," no invented mountain, no paragraph about a farmer we've never met.

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A date that actually means something.

Our standard is simple: the day it was roasted on the bag, not a "best by." A "best by" is a warehouse calendar, usually two years out because the honest number wouldn't sell. Here's why the roast date is the only one worth reading.

Macro closeup of a ShopCoffee label with a red rubber-stamp circle reading ROASTED JUN 5 2026
The freshness gap

"Best by" isn't a roast date. It's a warehouse calendar.

Grocery-shelf coffee tells you when it expires. We'd rather tell you when it was roasted. The cup tastes like the difference.

Our standard: the roast date on every ShopCoffee bag — the number, not a "best by."

Why freshness matters →
ShopCoffee's three Daily roasts — Light, Medium, Dark — on dark stone with a steaming cup and scattered beans
The lineup · Light · Medium · Dark
The Lineup

Three roasts. One decaf. One sampler.

Each one a single-origin, named on the bag. Pick yours — or let the Sampler pick for you.

Shop all coffee →
How it works

From order to roaster to you.

Three-panel sequence — a hand on a laptop trackpad with a Daily bag and kettle (You order.), roasted beans cascading from a drum roaster into a metal tray (We roast it fresh.), a Daily Medium bag sitting in an open kraft shipping box on a doorstep (It ships.)

You order

Choose your roast, grind, and whether it's a one-time bag or a subscription. The order goes straight to the roaster.

We roast it fresh

Your beans go in the drum within a day of your order — roasted to order, sealed, and shipped fresh, never pulled off a shelf. Our standard is the roast date on the bag.

It ships to your door

Blind-shipped under the ShopCoffee label, straight from the roaster. By the time you brew it, it's still in its peak window.

A bag worth wrapping

Roasted just for you. Easy to gift.

Every bag is roasted to order, sealed with the date, and ready to ship under our label. Send one to someone — a partner, a parent, a friend who keeps drinking the supermarket stuff because they don't know any better.

Gift wrap available at launch. Include a handwritten note.

Gift a subscription →
A ShopCoffee 'The Daily · Medium Roast' bag wrapped in unbleached kraft paper with a twine bow and a handwritten tag reading 'Roasted just for you'
Be first

Join the launch waitlist

We're putting the finishing touches on checkout. Drop your email and you'll be first to taste — and first to get launch pricing.