Coffee drinkers are 30–60% less likely to develop Parkinson's disease. So 1% of every ShopCoffee bag goes to the Michael J. Fox Foundation for Parkinson's Research. Baked into the price. No checkout add-on.
Most coffee brands that do a cause partner pick the American Heart Association. AHA is a great organization — and they've publicly noted moderate coffee consumption is fine and may reduce heart failure risk. But the link is mild.
The Parkinson's link is dramatic. In multiple prospective studies, people drinking 3–5 cups a day are 30–60% less likely to develop the disease than non-drinkers. The mechanism is well-characterized: caffeine antagonizes adenosine A2A receptors in dopaminergic neurons. The science is mature, the effect size is large, and the cause is underfunded relative to its impact.
If the most documented health benefit of our product is reducing Parkinson's risk, the most honest place to put a charitable dollar is research into Parkinson's. That's why we picked the Michael J. Fox Foundation.
Every quarter, we'll publish the actual donation figure on this page — and a printable receipt anyone can verify against MJFF's own records. No "rounded to the nearest dollar." No "approximate." A real number, signed and dated. Sample format:
Pre-launch. Checkout isn't open yet, so no dollars have flowed yet — we won't pretend otherwise. The 1% rule is the floor we're launching by, not a current track record. Subscribers and waitlist sign-ups will see the first quarterly transparency report the quarter checkout opens.