The story, in one paragraph
ShopCoffee is a roaster-direct coffee brand built on a single standard: coffee is roasted after the order is placed and blind-shipped from the roaster, with the roast date on the bag — not a "best by." There is no warehouse and no shelf time; the gap the brand is attacking is the months-old coffee sold as "fresh" under a "best by" date. Three single-origins (Ethiopia light, Tanzania medium, Sumatra dark), sold as one-time bags or a subscription. The site lives at shopcoffee.com — a 22-year-old exact-match .com.
News hook
"'Best by' isn't a roast date — it's a warehouse calendar. Most coffee
in an American kitchen was roasted before the last phone bill arrived.
We print the day it was roasted on the bag, because it's the only date
that tells you anything about what's in the cup."
— ShopCoffee Team
Brand facts
- Brand: ShopCoffee.
- Domain: shopcoffee.com — exact-match .com registered 2004.
- Legal entity: Aegis, LLC (DBA "ShopCoffee").
- Model: Roaster-direct single-origin coffee, shipped to order. Pricing: $9 first subscription bag, $17/bag after, free shipping. One-time bags $19–20. Sampler $52. 12oz bags, whole bean or ground.
- Product line: The Daily · Light (Ethiopia), Medium (Tanzania), Dark (Sumatra French), Decaf (Ethiopia, Swiss Water Process), The Daily Sampler, Coffee Subscription.
- Giving program: "Coffee Cures" is an intended future giving program, not an active one. ShopCoffee has no charity partner under agreement and no purchase currently benefits any charity. Please do not report it as an existing partnership — status is documented at /cures.
- Launch window: 2027 (exact date TBD, gated on checkout going live).
- Press contact: hello@shopcoffee.com
A note on health claims
ShopCoffee makes no health, medical, or therapeutic claims about coffee, and we'd ask that coverage not attribute any to us. We publish a plain-language summary of the epidemiological literature as editorial content, clearly framed as observational population research rather than advice or product benefit. Coffee is a beverage. It does not prevent, treat, or cure any disease, and nothing we sell is offered on that basis.
Downloadable assets
Right-click → Save. Hi-res / additional formats on request — email hello@shopcoffee.com.
Brand OG card
The four Daily bags + wordmark + tagline. Use for embeds, link previews, story slides.
Lineup flat-lay
Top-down view of all four Daily bags plus the Sampler box on dark stone.
Bag in hand
The Daily · Medium held in a kitchen scene. Lifestyle / editorial use.
The freshness gap
"Best by Dec 2026" vs "Roasted Jun 5 2026." The freshness story in one frame.
The roaster
Inside a drum roaster mid-cycle. For "roaster-direct" feature coverage.
Green to cup
Three-panel triptych showing the transformation. Good lead image for explainers.
The lineup, cinematic
All three Daily roasts together on dark stone, falling beans, espresso cup. Best wide brand image.
The roast-date stamp
Extreme close-up of the red roast-date rubber stamp. The freshness story in one frame.
The Daily · Dark (glow)
Hero shot of The Daily Dark. Product cover for any Dark-roast or Sumatra feature.
Origin map
Where The Daily comes from. Three pins, three roasts. For single-origin features.
Unboxing the subscription
Kraft box, a bag emerging, kitchen counter. For subscription-model / DTC coverage.
Wordmark detail
Macro of the cream label, wordmark, and embossed seal. Brand profile / social use.
Made by hand
Anonymous hand, sample tray, beans mid-pour. Human/craft angle, no faces needed.
The roast spectrum
Three bags, three roast levels, three bean colors — the educational story in one frame.
How it works (triptych)
You order → We roast it fresh → It ships. The operations story, baked into the image.
The Daily · Medium (glow)
Hero shot of The Daily Medium. Use as product cover for any Medium-roast feature.
The Daily · Dark (glow)
Hero shot of The Daily Dark. Smoky mood, gold seal forward.
The Daily · Light (glow)
Hero shot of The Daily Light. Airy, bright variant for editorial / sub-feature use.
Roasted just for you
Kraft-wrapped bag with handwritten gift tag. For gifting / holiday / spring-launch coverage.
Every 2 weeks
Subscription cadence in one frame. For DTC / subscription-model coverage.
Quote bank — pre-cleared, attributable to "ShopCoffee Team"
Use these directly in coverage. Adjust wording as needed; we'll backstop.
"Most coffee in your kitchen was roasted before your last phone bill. Ours leaves the roaster within days of your order — and our standard is the roast date on the bag, not a 'best by.'"
"Single-origin means single-origin. No proprietary blends, no marketing wars over 'small batch,' no mystery on the bag. Ethiopia, Tanzania, Sumatra. Named honestly."
"A grinder is the highest-leverage purchase in coffee — bigger than the brewer, bigger than the beans. We publish gear guides that say so even when it means telling someone not to spend money with us."
"shopcoffee.com isn't a brand we invented. It's the search query people already type when they want to buy coffee online. We just built the right business behind it."
Press contact
Email hello@shopcoffee.com — interview requests, custom quote requests, additional asset formats, and embargoed pitch coordination all welcome.