The story, in one paragraph
ShopCoffee is a roaster-direct coffee brand launching on Parkinson's Awareness Month — April 2027 — committing 1% of every bag sold to the Michael J. Fox Foundation for Parkinson's Research. The brand cites the well-documented coffee-Parkinson's link (3–5 cups/day = 30–60% reduced risk; Harvard School of Public Health, NIH-replicated) as the reason the cause-product fit is unusually clean: people who buy our product statistically reduce their risk of the disease MJFF is working to cure. The site lives at shopcoffee.com — a 22-year-old exact-match .com.
News hook
"Most coffee brands that pick a cause partner default to the American
Heart Association. We picked the Michael J. Fox Foundation because the
Parkinson's link is dramatic, not mild. If the most documented health
benefit of our product is reducing Parkinson's risk, the most honest
place to put a charitable dollar is research into Parkinson's."
— ShopCoffee Team
Brand facts
- Brand: ShopCoffee.
- Domain: shopcoffee.com — exact-match .com registered 2004.
- Legal entity: Centurion, LLC (DBA "ShopCoffee").
- Model: Roaster-direct single-origin coffee, shipped to order. Pricing: $9 first subscription bag, $17/bag after, free shipping. One-time bags $19–20. Sampler $52. 12oz bags, whole bean or ground.
- Product line: The Daily · Light (Ethiopia), Medium (Tanzania), Dark (Sumatra French), Decaf (Ethiopia, Swiss Water Process), The Daily Sampler, Coffee Subscription.
- Mission line: Coffee Cures — 1% of every bag → Michael J. Fox Foundation for Parkinson's Research. Baked into the bag price. Quarterly transparency reports published at /cures.
- Launch window: Parkinson's Awareness Month — April 2027 (exact date TBD).
- Press contact: hello@shopcoffee.com
The science we cite
- Harvard School of Public Health · prospective cohort studies showing 30–60% reduced Parkinson's incidence in regular coffee drinkers (3–5 cups/day).
- NIH / PMC review: Caffeine and Parkinson's Disease: Multiple Benefits and Emerging Mechanisms — caffeine antagonism at adenosine A2A receptors in dopaminergic neurons.
- American Heart Association (2021): "Coffee Lovers, Rejoice! Drinking more coffee associated with decreased heart failure risk."
- Replicated across European, Asian, and US prospective cohorts — among the most robust findings in dietary epidemiology.
Downloadable assets
Right-click → Save. Hi-res / additional formats on request — email hello@shopcoffee.com.
Brand OG card
The four Daily bags + wordmark + tagline. Use for embeds, link previews, story slides.
Lineup flat-lay
Top-down view of all four Daily bags plus the Sampler box on dark stone.
Bag in hand
The Daily · Medium held in a kitchen scene. Lifestyle / editorial use.
The freshness gap
"Best by Dec 2026" vs "Roasted Jun 5 2026." The freshness story in one frame.
The roaster
Inside a drum roaster mid-cycle. For "roaster-direct" feature coverage.
Green to cup
Three-panel triptych showing the transformation. Good lead image for explainers.
The lineup, cinematic
All three Daily roasts together on dark stone, falling beans, espresso cup. Best wide brand image.
The roast-date stamp
Extreme close-up of the red roast-date rubber stamp. The freshness story in one frame.
Coffee Cures
The bag and the commitment. Lead image for any MJFF / Coffee-Cures coverage.
Q1 transparency report
Sample format for the quarterly receipt published on /cures. For accountability-angle stories.
Origin map
Where The Daily comes from. Three pins, three roasts. For single-origin features.
Unboxing the subscription
Kraft box, a bag emerging, kitchen counter. For subscription-model / DTC coverage.
Wordmark detail
Macro of the cream label, wordmark, and embossed seal. Brand profile / social use.
Made by hand
Anonymous hand, sample tray, beans mid-pour. Human/craft angle, no faces needed.
The roast spectrum
Three bags, three roast levels, three bean colors — the educational story in one frame.
How it works (triptych)
You order → We roast it fresh → It ships. The operations story, baked into the image.
Coffee Cures (square social)
The brand-locked bag with the printed 1%-to-MJFF card. Built for social tagging @MichaelJFoxOrg.
The Daily · Medium (glow)
Hero shot of The Daily Medium. Use as product cover for any Medium-roast feature.
The Daily · Dark (glow)
Hero shot of The Daily Dark. Smoky mood, gold seal forward.
The Daily · Light (glow)
Hero shot of The Daily Light. Airy, bright variant for editorial / sub-feature use.
Roasted just for you
Kraft-wrapped bag with handwritten gift tag. For gifting / holiday / spring-launch coverage.
Every 2 weeks
Subscription cadence in one frame. For DTC / subscription-model coverage.
Quote bank — pre-cleared, attributable to "ShopCoffee Team"
Use these directly in coverage. Adjust wording as needed; we'll backstop.
"Most coffee in your kitchen was roasted before your last phone bill. Ours leaves the roaster within days of your order — with the roast date printed on the seal."
"Single-origin means single-origin. No proprietary blends, no marketing wars over 'small batch,' no mystery on the bag. Ethiopia, Tanzania, Sumatra. Named honestly."
"If the most documented health benefit of our product is reducing Parkinson's risk, the most honest place to put a charitable dollar is research into Parkinson's. That's why we picked the Michael J. Fox Foundation."
"shopcoffee.com isn't a brand we invented. It's the search query people already type when they want to buy coffee online. We just built the right business behind it."
Press contact
Email hello@shopcoffee.com — interview requests, custom quote requests, additional asset formats, and embargoed pitch coordination all welcome.